Unibet to sponsor men and women’s 2020 EHF European Championships
Unibet has taken upon itself the responsibility to sponsor not only the men’s but also the women’s 2020 EHF EURO 2020 championships. The two tournaments will take place in Sweden, Norway, and Austria from January 9 to 26 and Denmark and Norway from December 3 to 20, respectively.
The betting firm was successfully involved in the women’s event last year and will be resuming the sponsorship in 2020.
Wanda Sports firm Infront arranged the agreement and Kindred Group, Unibet’s parent company, signed it.
A record 24 teams will be participating in the men’s European Championships, where Spain will be title defenders after they beat Sweden 29-23 in Zagreb’s final. It is also the first time for three countries to organize the event and for the final weekend to last over three days.
Infront’s senior vice-resident, Julian Ternisien, said that Kindred Group’s resolve to increase its presence at the tournament spoke volumes about the effect the firm’s sponsorship had at the women’s championships last year.
She added that sponsors are increasingly valuing men’s handball since all eight packages had already been sold.
Kindred Group’s worldwide head of sponsorships, Timothy Mastelinck, added that the firm was committed to providing customers with “an honest, transparent, and safe gaming experience.” Additionally, he said that the company will make sure players play responsibly by creating awareness of their gaming behavior.
According to Mastelinck, the chance to bet on handball is gaining more attention because of the continued growth of the sport’s popularity.
He added that their drive is fair play and a passion for sportsmanship, and since their values are similar to those of EHF, it was logical for them to continue the partnership.
The sale of all the eight sponsorship packages didn’t escape the notice of EHF. The organization’s secretary-general, Martin Hausleitner, said that it was good news because it underlined the charm of handball for sponsors as the organization anticipates organizing the biggest EHF EURO ever next month.
Hausleitner believes that Kindred Group’s dedication to working with a relevant NGO demonstrates that it has found a worthy partner for the upcoming tournament.
Kindred Group is a leading online gambling operator that owns businesses across Europe and in Australia. The company’s sustainability strategy includes a commitment to contribute to communities.
Meanwhile, all eyes are on France, which elated its home fans last year when it beat Olympic gold medalists Russia 24-21 to clinch the title in Paris.